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And it's likely to stay that way-the parent company announced that Grubhub's strategy is shifting from national to local, where instead of attempting to grow all over the country, the company will focus its efforts on its geographic strongholds.

Their strongest presence is in urban areas like New York, Chicago, Boston, Philadelphia, Houston, and Los Angeles. RELATED: Grubhub Is Being Sued for Impersonating Over 150,000 RestaurantsĬurrently, however, Grubhub and Seamless, along with Eat24, which is another subsidiary of Grubhub, capture about 16% of the national food delivery business, lagging behind competitors like Uber Eats and DoorDash as of last month. According to Restaurant Business, the merger created one of the nation's largest online takeout companies. The Seamless app was founded in 2009 as a corporate ordering platform by two lawyers but gained wider popularity after it was acquired by Grubhub in 2013. Seamless, the food delivery app that's most prominent in New York City, will be absorbed by Grubhub later this year, the parent company Just Eat (JET) announced. One of America's oldest online ordering platforms will soon cease to exist as its own brand, impacting hordes of urban customers who have been using it for years. In the days since the New Food Economy published a report alleging that Grubhub and its subsidiary Seamless have been quietly buying up more than 23,000 web domains in restaurants’ names without.